Here Is What Social Marketing Really Is:
- It is an extension of your business
- It is way to get the word out about your company, without interrupting someone to do so
- It is another tool to add to your marketing toolbelt
Here's What It Isn't
- It is not magic
- It isn't going help an inferior product or service
- It' isn't going to be easy to measure the ROI
But it is different. And it is being used more all the time
I was recently interviewed by Crain's Business about Social Marketing
Here's a recent nod from a franchise company
Maybe together, we can show prospective franchisees what it really is that you are selling. Like this video does.
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