Probably not as good as it used to. Are you still spending most of your marketing dollars on the pay per lead model? Are nice looking tile ads on franchise websites helping you sign on new franchisees?
If so, we recommend that you continue with the marketing programs that you currently have in place...
But, if your current marketing programs are just not getting the job done, there are several reasons.
None of these reasons have to do with what you are offering.
Here's The Key...
They have to do with how your prospective franchise owners are getting their information. It's how everybody is starting to get their information.
You really don't need to spend hours on end learning about Twitter, Facebook, Mixx, YouTube, and the other 100 or so Social Media and Marketing sites that your prospective franchisees are starting to go to for information.
You don't need to read long, drawn out whitepapers about social media, either.
You just need to have someone help you leverage these new marketing mediums.
Some statistics....
- According to Forrester Research, 75% of internet users participate in social media, up from 56% in 2007!
- This year, marketers will spend $40 million in the US to advertise to a business audience on online social networks, and that is just the beginning.{from eMarketer}
- Old media institutions like The Chicago Tribune and The New York Times to name are going into bankruptcy largely due to the impact of the social web. Television broadcast viewership is down as more and more people get the news from the web or from their connections.
- The social web has accelerated knowledge. People are learning from people more than they are from media. The masses are informed like never before and knowledge transfer moves at the click of a mouse freely.
- The reach and richness of the social web has and will continue to create more influence on people than anything previously in the history of mankind. Conversations fuel connections. Connections fuel further conversations and the collective dynamic increases participation and influence faster than any other dynamic every witnessed before.
{The last 3 points were found at http://www.relationship-economy.com/
Jay Deragon. Smart guy.}
Here are some even newer stats about Social Marketing from The Pacific Business news:
"Roughly three-quarters of U.S. adults go online, and 35 percent of
those use social networking sites such as MySpace, Facebook or
LinkedIn, according to the report. Only 8 percent of adult Web users
participated in social networking sites four years ago."
Is it any wonder that pay per lead and traditional franchise advertising isn't working like it used to?
There's a program that will instantly get your franchise concept entrenched in Social Media.
Without giving too
much away, your franchise will be written about, talked about, and
spread throughout the Social Media space. You will be able to tell your
story to folks that want to hear about it..not those who have no interest in what you have to offer.
It's time for you to get involved in the conversation.
Before the other 3,000+ franchise companies do.
Please fill out the short form below, and we'll follow up with you. And give you some details.
